FINAL REPORT - The Fairyland for Fashion 10-13/02/2020, Le Bourget, Paris
The 2020 winter trade fairs at The Fairyland for Fashion will have been a very unusual session. The exceptional circumstances prevented almost 50% of Chinese exhibitors from leaving their country to come to Paris. In some cases, the European agents of these Chinese companies were able to present the collections on the stands.
The Fairyland for Fashion 10-13/02/2020, Le Bourget, Paris
As the strategic hub for the fashion industries, The Fairyland for Fashion groups the Messe Frankfurt France’s six key trade fairs. They are dedicated to fabrics and materials, to garment production, textile innovation, clothing and accessories
The Fairyland for Fashion: strategic hub for the fashion industries.
Messe Frankfurt France is expecting you at Le Bourget Exhibition Centre from 10 to 13 February 2020 for this new session of The Fairyland For Fashion. Six major trade fairs are grouped under this banner thanks to Messe Frankfurt France. They are dedicated to fabrics and materials, to garment production, textile innovation, clothing and accessories.
Messe Frankfurt France’s trade shows dedicated to the fashion industry attracted 14,862 visitors, who thronged the aisles at The Fairyland for Fashion. 213 people did not attend. After a 2018 show that was quite extraordinary, September 2019’s show recorded rather more consistent results, with positive overtones on the whole.
The trade fairs for fabrics, trimmings and materials that are organised by Messe Frankfurt France and assembled under The Fairyland for Fashion umbrella will feature over 1850 international exhibitors from fashion, textiles and accessories businesses.
This one-of-a-kind platform is boosted by a series of lectures, which represent a valuable addition for business and are of immediate benefit for professionals in the sector who increasingly expect this.
The premier international trade fair for innovation in fashion and textiles offers a definitive vision of tomorrow’s fashion and explores the technologies as a whole from the perspective of sustainable development.
As the foremost trade fair to focus on technologies and sustainable development serving fashion, Avantex Paris showcases the latest and most innovative solutions relating to fabrics, materials, components or products and services. An unmissable panorama that stimulates and inspires professionals, ever-growing numbers of whom attend this hub, whose focus is on technological developments. The show gathers some thirty highly specialised exhibitors from the branches of innovative fibres and textiles, printing and design technology, wearables and software for new smart retail applications. Brimming with innovations, Avantex assembles all those involved in the area of tomorrow’s fashion (labels, buyers, start-ups, designers etc.) in one and the same venue.
RESULTS: a session with a real buzz and intense activity
13,929 visitors flocked to The Fairyland for Fashion. This is a new record high for attendance, with a 2.35 increase compared with February 2018. The trade shows organised by Messe Frankfurt France maintain their relevance as an international business platform for the fashion industries.