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A huge array of techniques and processes combining the fashions of today and tomorrow

Sep 3, 2018

Avantex Paris is made up of the creative vanguard for innovative solutions and products dedicated to all the fashion sectors, situated in the cluster of trade fairs under the Messe Frankfurt France umbrella. Now in its 7th session, the show features some thirty firms offering imaginative and technical solutions and collections, true trailblazers with an underlying desire to put sustainable development at the core of fashion processes and industries.

“This 7th Avantex show is very representative of what we had aimed for when we first planned it”: a show for high-tech plus fashion. Textile products, advanced techniques, not solely for clothing but for all related fields such as manufacture, marketing and of course – as always – this hub for developments in the sector that showcases the work by schools and universities. It is obvious that Avantex is more than just a trade show – it’s also a network that brings together engineers, researchers, teachers, institutions and professionals from the fashion sector. This is the strength of this incomparable gathering that is to be found nowhere else”

New discoveries for every branch of fashion...

Avantex Paris brings together a whole spectrum of skills and ideas to define the frontiers of a fashion industry undergoing constant change. This season is marked by a resurgence in collections of finished products as well as previous exhibitors returning to the show. Take the example of the Swedish firm Coloreel (Stand Z428) with their process for instantaneous yarn dyeing during the production process. The firm is returning as an exhibitor and will be demonstrating a new machine, the result of two years’ development work. 

Also returning are the scalable, smart mannequins designed by the French firm Euveka (Stand YY436), as too is CETI (Stand YY425) with its Smart Flagship boutique (Stand X438), an online shop promoting the attraction of points of sale with the help of innovative technology (beacons, smart mirrors, RFID tags). Tô & Guy (Stand W437) have taken a different approach to this subject and will be unveiling the new version of their virtual store. Digital technology makes ever more inroads into the heart of the fashion industry: with the prototyping software from EFI Optitex (Stand Z435), who arrive here straight from the United States; the work involving big data from the Belgian Retviews (Stand Z437) that makes use of computer analyses and algorithms for the benefit of the sector; and the measurement booth from the German firm of Sizomatic (Stand Y431), which transmits the customer’s precise measurements to their smartphone. Don’t miss the collections of technical and technological textiles, which are widely represented by an Asian contingent, faithful exhibitors as ever, with firms from China, a pavilion with producers hand-picked by the Taiwan Textile Federation and designs from the South Korean R&D institute KITECH (Stand W431). Coco&Rico (Stand W433), the winner of this February’s Avantex Fashion Pitch, lends a 100% Made in France aspect to this new-generation finishing workshop. And lastly, the agency Quatrecarre (Stand Z433), responsible for the awards in the Avantex Fashion Pitch, will be holding demonstrations of 3D printing throughout the show. It’s a sure bet that fashion brands will be learning to master this cutting-edge technique.  

... and the outlook for the future Avantex Paris’ forward-looking approach is also demonstrated by work from future movers and shakers in the sector. After signing an agreement last February at the show, ESMOD, the school for fashion professions (Stand Y438), will be presenting outfits that it has designed its partner, the TEXTERA competitiveness cluster for textiles and flexible materials in the AuvergneRhône-Alpes region.  The Finnish university Alvar Aalto (Stand X437) will show CHEMARTS, which merges the forces of its chemical engineering faculty (CHEM) and those of the faculty for arts, design and architecture (ARTS) to design advanced cellulosic materials for innovative uses, in particular in fashion.  And finally, the show will for the first time welcome the AMFI (Stand YY434), the Amsterdam Fashion Institute, which acts as a trailblazer offering the very first master’s degree to focus on fashion in the circular economy and whose digital technologies are at the heart of the programmes. 

Avantex Paris also means discussions and lectures on the developments that are radically changing the sector; it also represents an opportunity to discover innovations in motion during the catwalk shows.  

All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at the new platform: www.texpertisenetwork.messefrankfurt.com

Background information on Messe Frankfurt Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

For further details, visit: www.messefrankfurt.com |  www.congressfrankfurt.de |  www.festhalle.de  

Press officers: RE ACTIVE – Frédéric Pellerin –  fpellerin@re-active.fr & Dimitry Helman – dimitry@re-active.fr  –  +33 1 40 22 63 19 
Messe Frankfurt France – Cassandra Galli – cassandra.galli@france.messefrankfurt.com - +33 1 55 26 61 39

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