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The trade fair for sustainable development technologies and addressing every segment of fashion provides practical and forward-looking insights into tomorrow’s fashion

Jul 18, 2018

Avantex Paris is the trade fair under the Messe Frankfurt France umbrella which puts innovation and sustainable development at the heart of services, materials or technologies for textiles and clothing. With some thirty exhibitors, the September show promises a wealth of materials and potential to be discovered by visitors keen on high-tech fashion. From now on, Messe Frankfurt France’s cluster of trade shows for fashion & textiles (Apparel Sourcing, Avantex, Leatherworld, Shawls&Scarves, Texworld et Texworld Denim Paris) will come under “The Fairyland for Fashion” banner and bring over 1850 exhibitors together.

“Each season, Avantex Paris is certain to spark great interest among visitors. very topical propositions for products and solutions, but also university or independent research and start-ups at the show not only attract labels, designers, other exhibitors, researchers or teachers, who see an opportunity to exchange ideas or compare their views. Avantex has become a real network, an aggregator of ideas, a lab that goes beyond the world of fashion in the strict sense. Provide a stimulus for every sector of fashion, that is what we aim to encourage with the Avantex Fashion Pitch, a competition organised in conjunction with our partner Wirate that each season allows a light to be shone on a budding new talent from the industry”

Avantex Paris, the booster of tomorrow’s fashion


Significant attendees 
At this seventh show, Asia will be well represented with high-tech technical textiles from China and Taiwan. As for South Korea, it will be presenting its myriad skills when it comes to outdoors materials from Bosung Textile, but also the best in applied research and experimental development from the international Korean Institute of Industrial Technology (KITECH).  An exhibition regular, the European Centre for Innovative Textiles (CETI), the international research hub dedicated to textile innovation, and the French high-tech fashion label TÔ & GUY with its virtual boutique have already confirmed their attendance.  The laboratory aspect of the show will be represented firstly by La Fabrique, the school of fashion and decorative arts from the Ile-de-France region, which will be presenting the outcome of its collaboration with the Fashion Tech organisation, and secondly by the Chemarts programme, which links two departments form the University of Aalto in Finland: the school of chemical engineering and the school of art, design and architecture. 

The Avantex Fashion Pitch, thruster of talents

Avantex Paris will welcome the Avantex Fashion Pitch prize winner (https://www.wirate.co/fr/clubs/avantex-paris) from February 2018, Coco&Rico, the clothing production workshop for local supply channels. The third competition of the series is currently in progress and will come to an end after the pitch sessions at the show given by the chosen projects, on Wednesday, 19 September 2018 at the Agora. 

Specialized talks designing the future of the sector

Each season there is evidence of a genuine interest by professionals in the technical and technological developments taking place in the industry. Proof of this was the success of the lectures at the Avantex Agora, which stayed full most of the time and will be expanding on the topic of sustainable development in particular. 

• 17 September: 14.00 “The environmental aspect of innovative materials” and 15.15 “Eco-printing and eco-dyeing: techniques for the future?”
• 18 September: 14.00 “Fashion brands and influencers: evolving models to follow” and 15.15 “The R3iLab, forerunner of non-material innovation for industry: examples of programmes”
• 19 September: special day in conjunction with BPI France – programme TBA
• 20 September: 11.00 “Fashion schools commit to including innovation in the traditional courses for fashion” 

Last minute!  The Deutsche Institut für Textil und Faserforschung (DITF) is organising a round table on the subject of local production and reactive supply chains: small production units combining textiles and digital technology in response to the market. Timings and date for the event to follow. A joint event with future players from the industry will be accompanied by a catwalk show by the start-up business which won the Fashion Pitch in February 2018: Coco & Rico. Also, not to be missed, the catwalk show from the Dinan International Festival of Young Fashion Designers, with the firm of Eclort, which won the Avantex prize thanks to designer Grégoire Willerval’s disruptive, harsh and cheeky vision of fashion. 

All details about textile trade shows organised by Messe Frankfurt throughout the world can be found at the new platform: www.texpertisenetwork.messefrankfurt.com

Background information on Messe Frankfurt Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). 

For further details, visit: www.messefrankfurt.com |  www.congressfrankfurt.de |  www.festhalle.de  

Press officers: RE ACTIVE – Frédéric Pellerin –  fpellerin@re-active.fr & Dimitry Helman – dimitry@re-active.fr  –  +33 1 40 22 63 19 
Messe Frankfurt France – Cassandra Galli – cassandra.galli@france.messefrankfurt.com - +33 1 55 26 61 39

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